With approximately 2 billion people active on social media around the world, it’s a marketing channel most small and medium-sized businesses (SMBs) cannot afford to ignore. In this post, we explain why it can be effective and which platforms are best for your business.
As a sales rep looking to build new client relationships, you need to differentiate yourself. If you do the same thing that everyone else is doing in your market segment, how are your results going to be any different from your competition?
Fluidity is an essential part of every small business. Find out if your business is in need of a change in direction, how to pivot, and why you should in this post.
Self-funding a startup requires determination and hard work, but has several advantages, including keeping the equity in your company and avoiding interest payments on a loan. In this post, learn how to make bootstrapping work for your business.